The parade will follow its usual route: Water Street East to Independent Drive (past the Jacksonville Landing) to Newnan Street. Then North to Bay Street. Bay Street East (past JSO Building) to Gator Bowl Way. The parade will end on at the Metropolitan Park (Everbank Field).
We will begin staging the MLK Parade at 7:00a, Monday, January 16, 2012 in the vicinity of the Federal Reserve Bank on Water Street.
For the first time ever there will be an entry fee for all non-school participants in the MLK Holiday Parade. During the 2011 holiday celebration, we requested a $25 donation per parade entry. We were saddled with a debt to the City of Jacksonville and no operational funds for 2012 principally because less than one-half of the 2011 parade entrants actually donated $25.00.
| School Groups | Exempt | School Groups | Exempt |
| Non-Business Walking Only | $50 | Business Walking Only | $75 |
| Non-Business Vehicle Only | $50 | Business Vehicle Only | $100 |
| Non-Business Walking w/Vehicle | $60 | Business Walking w/Vehicle | $150 |
| Non-Business Walking w/2 Vehicles | $70 | Business Walking w/2 Vehicles | $150 |
| Non-Business Walking w/3 Vehicles | $80 | Business Walking w/3 Vehicles | $150 |
| Non-Business Walking w/4 Vehicles | $90 | Business Walking w/4 Vehicles | $200 |
| Non-Business Float | $100 | Business Float | $200 |
| Motorcycle Group (Up to 10 Bikes) | $100 | Motorcycle Group (1Up to 30 Bikes) | $200 |
| Motorcycle Group (Up to 25 Bikes) | $175 |
Net proceeds will fund future MLK Holiday Celebration activities including MLK Scholarship Awards to attend Edward Waters College and Florida State College at Jacksonville. Also, we will defray expenses of parade participating marching bands.
Participating in the parade is one manner in which we pay homage to the proud legacy of Dr. Martin Luther King, Jr., and it also provides businesses and organizations with an excellent way to promote themselves, and to gain low-cost visibility.
For the first time in our history of hosting the MLK Parade in Jacksonville, entries will be limited, therefore, please note the application deadline date of December 30, 2011.
All parade participants are expected to observe and follow the following rules for participation:
We humbly request that you to submit your registration and the required parade entry fee as soon as possible either on-line or to us at:
MLK Memorial Foundation
101 E. Union Street Suite 100
Jacksonville, FL 32202
Checks or money orders should be made out to MLK 2012.
The MLK Holiday Parade can be viewed on Monday, January 16th at 10:00 am on WTLV-2 (digital) and streamed on WTLV’s website: http://www.firstcoastnews.com
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