12 Simple Steps to Quality Web Site Optimization!

12 Simple Steps to Quality Website Optimization!

1. Maintain a website with current recent news, personal articles are great, but use RSS Feed if necessary.

2. Maintain a consistent “Call to Action” or some form of data collection.

a. Each page, ideally, should have a “call back” or “appiontment sign up” option

3. The “meta description” of each page is the key for click-through!!

4. Renew Domain for 5-10 years!

5. Create permanent redirects! 301 redirects to ensure site visitors are landing on the right page.

6. Site images should reflect WHO YOU ARE and WHAT YOUR BUSINESS REPRESENTS on the homepage.

7. Take a photo shoot of actual employees to show authenticity.

8. Build trust through design AND keywords.

9. Answer the following questions for your site visitors?

a. Why am I here?

b. What do you want me to do next?

c. How can I participate?

10. Provide a standard, upfront Sign Up Form, with the right options, “Already have an account?, If not register…)

a. For example, see careercollege.edu

11. Train Google to pull fresh information from your website! Update your Metadata: Title, keywords and phrases, and most importantly, your web page description.

a. Title should match your description. Avoid duplicity across each working page.

b. Each page should be optimized for different keywords! Be sure to change those Titles on old pages that need fresh content!

12. ALWAYS BE WRITING! MORE POSTS, MORE SITE VISITS! MORE SEARCH ENGINE OPTIMIZATION!

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